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Digital Advertising

Turn campaign activity into a measurable customer journey.

Plan advertising around an offer, audience and conversion path. Campaign scope can cover Google, Meta and other platforms agreed after account and eligibility review; advertising spend remains separate from management fees.

Concept graphic connecting business requirements
Concept illustration · Connections require verification
What we can scope together

Know what each workstream involves.

The following workstreams inform your proposal. The agreed deliverable list defines what is included; they are not an automatic package bundle.

01

Account & measurement audit

Review ownership, permissions, campaign history, landing pages and conversion definitions before account changes.

02

Campaign planning

Audience or keyword structure, budget allocation, creative requirements and channel objectives form an approval-ready plan.

03

Creative & landing experience

Ad messaging and destination pages are coordinated, with approved assets and platform policy review.

04

Optimization & reporting

Agree a reporting cadence, conversion quality review and documented decisions rather than promising a fixed return.

A visual workflow

From requirements to a reviewed rollout.

  1. Agree offer and success measures
  2. Review accounts and tracking
  3. Approve campaign and creative
  4. Monitor, learn and adjust

Workflow illustration. Application connections and automation are verified separately before activation.

Integration planning

Start with your existing systems.

  • Google Ads account access subject to authorization
  • Meta business/ad account permissions reviewed
  • Consent-aware analytics and conversion events
  • HighLevel attribution mapping where supported

Access, compatibility, provider terms and acceptance testing determine what can be connected. No new subscription is assumed.

Who this helps

Choose by business need.

  • Businesses with a clear offer and measurable enquiry or sale
  • Retailers testing acquisition channels
  • Service businesses coordinating ads with sales follow-up
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Implementation & commercial scope

Know what happens before you commit.

Plan & timing

Review goals, users, content, data and system access. Agree a dated milestone plan after discovery. Complexity, dependencies and review turnaround determine the schedule; no unverified fixed delivery time is promised.

Quote & approval

Receive a proposal with deliverables, exclusions, responsibilities and acceptance criteria. Provider fees, licenses, media spend and ongoing support are separated where applicable.

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Build & support

Review on an isolated environment, test the agreed scenarios and approve the release separately. Handover, maintenance hours, response expectations and change requests are defined in the support agreement.

Before we talk

Useful answers.
Clear next steps.

Questions specific to Digital Advertising.

Is ad spend included in your fee?

Media spend, management and creative production are separated in the quotation. No budget or transaction fee is assumed.

Can you guarantee leads or a return on ad spend?

No. Results depend on the offer, competition, audience, landing page and conversion handling. We agree measurable targets and review evidence.

Do you manage Google and Meta campaigns?

Those channels can be scoped after access, eligibility and account checks. Other channels are assessed individually rather than included by default.

Can you work with our existing account?

Existing ownership and history are preserved where appropriate. Access uses agreed permissions; creating a replacement is not the starting assumption.

How will you measure conversions?

Define valuable events, validate consent and test the path to a sale or qualified enquiry. Reporting limitations and attribution gaps are documented.

Does Ads Manager replace human campaign management?

The independent platform requires its own capability review. This service does not assume it supports every channel or automates all decisions.

How soon can campaigns start?

After account access, offer, creative, destination pages and tracking are approved. Review or policy issues can affect the launch date.

Who approves changes to budgets and creative?

The proposal sets spending authority and approval boundaries. Material changes follow the agreed owner review process.

Continue your journey

Related services and solutions.

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